Your Hull business is not the same as your neighbour's business.
You both have different customers and want to reach a different local audience.
That's where employing a Hull marketing agency comes in. Working with a team of experienced digital marketers is highly recommended to help get your name in front of people from Hull.
But equally, unless you engage with the right marketing agency and commission them to provide expertise in the areas that will make a difference, you might be disappointed.
Ask them for referrals and recommendations from their previous or existing clients. They should also be able to provide a clear and successful track record of work they've done for other clients.
This is where great marketing can distinguish your business above the rest.
With the significant increase in the cost of print and electronic media, businesses have adopted social media as it is an affordable and more efficient way to engage with prospects. You should always know what youre signing up for, so there are no unpleasant surprises down the road.
Following the pitches, once you have discussed all options with your internal team, its likely further questions have popped up that need answering. Build bridges and knock down silos with simple and painless CRM integrations and migrations. But beyond that, a social media agency should be willing to live or die based on the results they are generating.
Furthermore, there is an array of digital marketing services which all need to align with the comprehensive marketing strategy. Or maybe youre missing out on a profitable channel?
If they do not have experience in your exact industry, this shouldnt make or break because of course a lot of Hull marketing companies can perform at a high level inside a new industry, but it does add a level of comfort sometimes to see that theyve worked in your industry before.
If the agency lists some age old strategies such as keyword based SEO and third party social media engagement, it should certainly be considered as a red flag and you should consider other options. You don't need to take an agencys word on how well their content performs on search engines.
Before laying the foundation, you need to carefully evaluate the elements that factor into the build.
Do you want to hand off the efforts to a third-party and have them handle everything, so you can focus on your core business?
This should help guide your marketing requirements, and it can give you a realistic idea of the support you can provide for your partner agency.
Do you want a digital marketing firm to be an extension of your marketing team?
The agency should also ask questions that allow them to feel confident that they can solve the problems you have and that their expertise aligns to your needs.
How much time can you and your team afford to spend working with an agency?
If their speciality is what you are looking for, and they have previous success in your industry, then thats a great start.
Do you prefer to work with a large agency that can provide a broad range of services or a niche agency that specializes in a specific type of marketing with deep expertise?
There are pros and cons for each approach.
Find out how the agency manages their staffs time and workload. So when it comes to differentiating your product from the competition, finding the right branding agency is crucial.