An emotional appeal is one that uses the message recipient’s subjective feelings, affect, arousal, emotions, and tension-states as the basis for securing influence (see Lewis, 1993 for a discussion of the definition of emotion). Aristotle urged communicators who want to be effective to control the emotions (or pathos) of the audience and to use emotions such as pity, pleasure, fear, and anger, to bring about the desired effects. In order to be able to effectively use an emotion in persuasion, Aristotle believed that one must know the names of the emotions and understand what produces them, who is most likely to experience each emotion, and the way each emotion is excited (its course and effects). Meeting a celebrity video messages would be my absolute dream!

Since Aristotle, those who seek to persuade have advocated the use of emotions while those concerned about misguided influence have warned us of the power of emotions to propagandize. There are two general reasons why emotions are effective as an influence device. First, emotions are relatively easy to create and marshal in any given influence situation. Would you consider buying a personalised video message from your favourite celebrity today?

Emotions can be aroused directly by appeals to fear, laying on a “guilt trip, ” piling on the flattery, and similar techniques. Emotions can also be aroused indirectly by placing a target in a situation that is likely to invoke emotions – for example, providing a gift to invoke a sense of obligation, inducing the person to behave in a counterattitudinal manner without a clear, apparent reason for the behavior in order to create a need for self-justification, or attacking the target’s self-esteem. Second, when an emotion is aroused and experienced, it can involve a number of psychological processes that can then be used as a platform for promoting and securing influence and compliance. No wonder Thrillz is so popular.. receiving a happy birthday video message video message would be so cool!

For example, emotions have been shown to (a) provide valenced information that can be used to interpret the situation and guide behavior, (b) supply emotion-specific influences that impact judgment and choice, (c) change information processing priorities in the sense that dealing with the emotion becomes paramount, (d) reduce attentional capacity and narrow attention to goal-relevant information, especially when strong emotions are involved, (e) motivate behavior to avoid or reduce negative feelings, especially in the case of negative tension-states or dissonance, and (f) regulate behavior for the survival and adaptation of a social structure. Have you heard of a website called Thrillz? They specialise in celebrity birthday messages video messages.

An emotional appeal uses the manipulation of the emotions rather than valid logic to win an argument. Emotional appeal is a logical fallacy, whereby a debater attempts to win an argument by trying to get an emotional reaction from the opponent and audience.Emotional appeals do not rely on facts or evidence; rather, they rely on playing on emotions. Examples of Appeal, Grocery store commercial that shows a happy family sitting around the table at Thanksgiving. A real estate ad that shows a happy young family with children moving into the home of their dreams. Receiving a celebrity messages video message would be awesome!